aXichem: aXivite Takes Centre Stage in Life Pro Nutrition’s Innovative Fat Loss Products
June 27, 2023
aXichem: aXivite Takes Centre Stage in Life Pro Nutrition’s Innovative Fat Loss Products
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aXichem AB (publ), a pioneer in the development and marketing of natural analogue industrial chemicals, is excited to announce that its Spanish partner, Life Pro Nutrition, has introduced two new products — Life Pro Wild Ripped and Life Pro Wild Ripped Low Stim — targeting the weight loss segment. Both products prominently feature aXivite, a patented form of phenylcapsaicin, as the key ingredient. Life Pro Nutrition has also placed a smaller order, worth SEK 70,000, for the development of additional products with aXivite.

Life Pro Wild Ripped and its low stimulant variant, Life Pro Wild Ripped Low Stim, are supplements designed to support fat loss and enhance sports performance. They offer benefits such as increased metabolic rate, fat oxidation, and decreased appetite. Notably, the Low Stim variant provides these benefits with minimal caffeine, catering to individuals seeking an effective fat loss supplement. Life Pro Nutrition puts heavy focus on the launch of Life Pro Wild Ripped and Life Pro Wild Ripped Low Stim. The products feature prominently on the company's e-commerce site and are made visible in an extensive campaign on social media.

“The launch of these products marks an exciting time for aXichem as we continue to explore the potential of aXivite in the weight loss segment. While the order value for product development is modest, it's the immediate exploitation of aXivite's potential by Life Pro Nutrition that truly excites us. The introduction of these products underscores the momentum aXivite has in the market, and we look forward to its future applications in similar innovative products", says Torsten Helsing, CEO of aXichem.

Lucas Altepost, VP of Sales and Marketing at aXichem, comments, “Phenylcapsaicin, the active component in aXivite, demonstrates impressive effects in promoting fat loss and improving sports performance. Our partnership with Life Pro Nutrition is instrumental in leveraging the ground-breaking data aXivite has produced in recent studies. We're optimistic about the future of aXivite and its role in the development of more products like Life Pro Wild Ripped and its Low Stim variant."

About phenylcapsaicin and aXivite

aXichem's proprietary molecule, phenylcapsaicin, combines the naturally occurring phenyl group with capsaicin, connected by a triple bond. The result is an innovative natural analog capsaicin with high purity, which in several studies has been shown to have the same health-promoting properties, as well as some unique benefits, as natural capcaisin. Phenylcapsaicin is approved under Novel Food in the EU and GRAS Food in the USA and is marketed for dietary supplements and functional foods under the brand name aXivite.

The information was submitted, through the care of the contact person below, for publication on 27June 2023, at 08:45 AM CET.

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