aXichem AB (publ), (aXichem), a provider of innovative natural analogue ingredients to the nutraceutical market, today announces that three new products are to be formulated and launched with aXivite as part of its strategic partnership with leading-edge nutrition company Iovate (Iovate Health Sciences International Inc.). The new productswill be launchedunder theiconic,best-selling weight loss brand Hydroxycut. Hydroxycut is America's #1 selling weight loss supplement brand and is distributed in all major retailers in North America, including Walmart, Target and GNC. The launch of the new products is expected to take place in the second half of 2023.
"The partnership with Iovate presents a compelling opportunity for aXivite and to expand the reach of our unique product in the sports nutrition and weight loss market," stated Lucas Altepost, Vice President and Director of Sales and Marketing at aXichem. "We have a high degree of confidence in the significant value that our innovative capsaicin analogue product will bring to consumers, and we are thrilled to be collaborating with Iovate, a respected leader in the industry. The new products to be launched underscore our ongoing commitment to delivering innovative solutions in the sports nutrition and weight loss market. According to the Nutrition Business Journal, the sports nutrition and weight loss categories grew a staggering 22% in 2021, making this the perfect time for aXivite and Hydroxycut to join forces."
“We are thrilled to partner with aXichem and to include aXivite in our Hydroxycut brand,” says Raza Bashir, Vice president of Scientific Affairs and Product Innovationat Iovate. “aXivite offers unique properties that align perfectly with our commitment to delivering high-quality and effective active nutrition and weight management products. We believe that this strategic partnership will drive growth for both companies and provide consumers with new and innovative products.”
Iovate and aXichem entered into a supply and research agreement in 2022, with the objective to work together in research, development, and commercialization of products incorporating aXivite, a capsaicin analogue product developed by aXichem. The first product, containing aXivite, to be launched under the agreement was Muscletech Burn IQ. Burn IQ, a revolutionary smart thermogenic, has been met with resounding success and is available at GNC stores in America.
About Iovate Health Sciences International Inc.
Founded in 1995 and based in Oakville, Canada, Iovate is a dynamic, leading-edge nutritional company that delivers some of the highest quality, most innovative and effective active nutrition products in the world, with brand innovations like MuscleTech®, Six Star Pro Nutrition®, Purely Inspired® and Hydroxycut.
The information was submitted, through the care of the contact person, for publication on 22 February 2023, at 08:30 CEST.